As agencies, there are two main types of Campaigns that we run. There are things that happen for clients on a regular basis. These Deliverable are recurring and happen on a predictable schedule.
Then there are one-time projects. These are things that are less planned, but need to be deployed quickly. These Deliverables need to be created in sequence, moving the project to completion as they're completed.
How to Build and Deploy Calendar-Based Campaign Templates
Calendar-Based Campaign Templates are best used for recurring Deliverables that need to be completed on a regular basis. Things like a client's content calendar, client meetings, and generating reports.
This template type also works great for capturing your internal agency processes, too. Build a Calendar-Based Campaign Template to document your agency bookkeeping activity, meetings, and employee reviews.
In the video below, I'll show you how to create and deploy a Podcast Campaign using the Calendar-Based Campaign Template builder.
How to Build and Deploy Sequence-Based Campaign Templates
Sequence-Based Campaign Templates are best used for one-time projects where work needs to start quickly. Things like new client onboarding, a website redesign, or a trade show.
They also work great for internal agency processes. Build a Sequence-Based Campaign Template to document your new employee onboarding process, employee removal process, and training process.
In the video below, I'll show you how to create and deploy an Inbound Funnel Campaign using the Sequence-Based Campaign Template builder.
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